Location Sciences brings big data to bear on consumer movements

Black Friday is approaching and retailers will be keen to maximise sales with highly targeted advertising throughout the weekend-long bargain fest. That will make it an equally busy time for Location Sciences Group PLC (LON:LSAI). The AIM-listed business has built a platform that gives advertisers a whole range of data on how effective an ad has been in getting people into shops. Products cover out of home ads (posters), digital promotions on smartphones and tablets, raw data on consumer movements or reports with insights and analysis. Kitchen maker Wren, for example, uses it to link footfall at its stores with its marketing activity.