To Make Account-Based Marketing Work, We Need Artificial Intelligence

For a decade, one-to-one sales and marketing has lingered in twilight sleep. Still, marketers and salespeople see it coming. Soon, they realize, data intelligence will fill in the details. We'll know the right companies to target, when to do so, what messaging to use, and with whom to share it. The image may be out of focus, but the ingredients are in place.