the-influence-of-artificial-intelligence-on-brand-management-nid-2009.html

Any marketer who wishes to expand their business will undoubtedly work on brand management because it helps sustain its position, define, craft, and ensure a positive reputation. FREMONT, CA: At its most fundamental level, brand management is about sustaining, positioning, defining, crafting, and ensuring a positive brand reputation. Overall, brand management is critical because it enables businesses to influence purchasing behavior, reassure clients of the company's commitment to them, and establish customer loyalty. This is where Artificial Intelligence (AI) comes into play. Among them are enhancing the customer experience, safeguarding online reputation, monitoring brand reputation, and leveraging brand engagement.