Is Machine Learning Right For You?

In a matter of months, machine learning shifted from cutting-edge science to a tech-industry buzzword. Specifically in advertising and marketing circles, it's gaining a reputation as a magic bullet; however, machine learning is simply a technique to use computational power to solve specified and difficult problems. Across the board, marketers have to focus on identifying their campaign goals and then find the right tool to reach them. Machine learning can be a powerful tool for those capable of implementing it correctly. The reality is, very few marketers actually use machine learning, and for most situations it's like using a bazooka to swat a fly--while it can solve an array of tasks, sometimes it's overkill.