The Future of Artificial Intelligence and Data Analytics in Marketing

What are the main takeaways marketers can implement from the panel's insights? Dave from Adobe recalled that advertisements from the 80s differ from modern ads because they solely focused on the product. Consumers do not care about what a company is selling. "People like content about themselves" - they only care about how it can benefit themselves and make their day to day easier. Successful brands win over consumers by tracking and listening to the consumer's preferences and centering their brand on how they can better serve and impact the consumer.