Humans hard-wired to follow the path of least resistance

It is an approach best summed up by Homer Simpson, who told his son Bart'If something is hard to do, then it's not worth doing'. Now, researchers say the view may actually be hardwired in our brains. They say it is so powerful, it can even change what we think we see to make the easier option more attractive. Researchers say the approach may actually be hardwired in our brains. They say it is so powerful, it can even change what we think we see to make the easier option more attractive.