BERT Explained: What You Need to Know About Google's New Algorithm - Search Engine Journal

Google's newest algorithmic update, BERT, helps Google understand natural language better, particularly in conversational search. BERT will impact around 10% of queries. It will also impact organic rankings and featured snippets. So this is no small change! But did you know that BERT is not just any algorithmic update, but also a research paper and machine learning natural language processing framework?