3 Ways to Improve Retail CX with AI

Customer experience is quickly becoming the brand differentiator, and there's no customer experience game-changer potentially bigger than artificial intelligence (AI). In a recent market analysis from UBS, retail ranked among the top industries predicted to be most impacted by AI. It's easy to see why. While online giants like Amazon.com and online disruptors such as Stitch Fix dominate headlines, 85 percent of retail still takes place offline. As such, there's untold opportunities to merge online and offline experiences, connect what shoppers browse online or offline with personalized offers, and deploy AI and machine learning in ways that boost both in-store and online experiences.