Brick by brick: how Lego embraced video games

For some parents, the idea of kids sitting down in front of a Lego-branded video game might be baffling: isn't the point of Lego that it's not on a screen? But the mega-success of Minecraft – based on building things out of blocks with different colours and properties – proves that Lego and video games have been influencing each other for at least a decade. There are now Minecraft-branded Lego sets: a real-life toy influencing a game that becomes a real-life toy again. Many official Lego games have come out of a cross-pollination. Since the mid-90s there have been more than 50 of them, the most recent being this week's Lego The Incredibles, based on the Pixar film.