Artificial intelligence, data, and the legal debate: What marketers need to know now

I recently attended the ReWork Deep Learning conference in London, a fantastic event bringing world leading academics, large multinationals and start-ups together to discuss the latest advances in this branch of artificial intelligence and how it can improve our lives. Although very few applications include AI at present, it is predicted to increase exponentially over the next few years as the technology currently in development gets released for general use. While there were many fascinating talks about advances in healthcare and construction, there were two distinct themes that are relevant to marketers that ran through almost all the talks I attended, and there is no doubt that both issues will need addressing soon. The first of the issues was the moral and legal agency of AI applications. If your doctor misdiagnoses you, you have somewhere to go to complain and have the potential for compensation.