UAE-based retail CEOs eye AI to give them edge

Almost half of UAE-based CEOs in the retail industry intend to start using artificial intelligence (AI) in the next two years to enhance the store experience for customers. This is according to the 2018 Global Consumer Executive Top of Mind survey, jointly conducted by KPMG International and The Consumer Goods Forum (CGF). Global CEOs, however, were less optimistic about the adoption of AI, with only 24 percent expressing intent to start using AI over the next few years. They were also less confident about the prospects of technology in retail, with 48 percent saying that brands would use technology to enhance the retail store experience. This is in stark contrast with UAE CEOs, who were confident of harnessing technology to transform the customer experience in-store.