Companies are hiring playwrights and poets to create meaningful AI

When you talk to an AI chatbot, who do you think writes those professional, peppy responses? There's certainly an algorithm behind the scenes, but humans put together those phrases. Tech companies are creating teams of writers, including playwrights, poets, and novelists, to help write lines that don't sound like they came from a machine. The work can range from creating a consistent character for a chatbot, to inspiring an immersive virtual reality. Jonathan Foster, manager for Cortana's editorial team at Microsoft, heads a team of 22 writers around the world who help give Cortana, Microsoft's personal assistant, a consistent voice.