True Fit How Data and AI Support Sustainability in Retail

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Sustainability is at the forefront of all aspects of the supply chain in retail. From product development and production to shipping and returns, every aspect of the retail industry is working to become more sustainable. Increasing these efforts is challenging, as many retailers frequently introduce new products to meet the demands of the constantly evolving consumer. On average, up to 20% of clothing goes unsold and is often incinerated. Additionally, returned goods create more than 5 billion pounds of waste in U.S. landfills each year.

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