How Machine Learning Improves Account Targeting - Demand Generation for Your Company

If you're like most B2B marketers, you're finding that account-based targeting has too many moving parts. You probably use one vendor to manage your buyer insights and another to manage third party data. You didn't even start your B2B demand generation program yet and you still need yet another vendor to manage your email and advertising campaigns. Juggling vendors may sound fun in theory but in practice, keeping track of everything (and everyone) using the right technology stack is a big mess. Even more so, you're realizing that account-based marketing (ABM) is becoming more status-quo for B2B marketers by the minute.