6 Critical Trends Redefining Marketing in a Digital-First World

Leading organizations are aligning marketing around a customer journey strategy, leveraging data analytics, and embracing AI -- all part of a heavily integrated, omnichannel effort built on a solid martech backbone. Buzzwords like CX and AI are dominating marketing discussions today. With the focus pointed so heavily on emerging concepts like these -- purely concentrated in digital channels and new technologies -- how are marketers' priorities, roles and responsibilities shifting? What new marketing technologies are critical to success today, and which ones will be crucial in the next couple years? Salesforce set out to find the answers to these questions.