Data Science Simplified: Principles and Process – Becoming Human

In 2006, Clive Humbly, UK Mathematician, and architect of Tesco's Clubcard coined the phrase "Data is the new oil. "Data is the new oil. It's valuable, but if unrefined it cannot be used. It has to be changed into gas, plastic, chemicals, etc. to create a valuable entity that drives profitable activity; so, must data be broken down, analyzed for it to have value." The iPhone revolution, growth of the mobile economy, advancements in Big Data technology has created a perfect storm.