Why Contextual AI Will Shape the Future of Advertising

As marketers hurtle towards a privacy-first future, the industry is being flooded with countless stories about new approaches to consumer engagement that will soon shake up the advertising world. What if we need to go back to basics? What if it's time to return to contextual targeting? Marketing pros would understandably have some concerns. Contextual targeting has been around for a while and fell out of favor with many in the industry.