AI: The Future of Our Daily Lives

Up until now, marketing and advertising investments have been targeted at individuals, of the human kind. In the age of artificial intelligence, more and more buying decisions will be taken by virtual personal assistants, based on algorithms defined or even learned from their'bosses', namely consumers as we know them today. Back in STEP2016, Luca Allam, Managing Director of PHD UAE, took us through a journey into the future of advertising where optimization is not set to human eyes and minds but to the machine, with all the implications this has on skill sets and disciplines.