Qualcomm's new chips will give rise to more smart speakers

The smart speaker trend started with Amazon's Echo, and now includes Google Home and Apple HomePod, but it could get a lot more crowded thanks to Qualcomm. It has just unveiled a reference "smart audio" design, including microphone, speaker and voice recognition tech that OEMs can use to build their own products without starting from scratch. What's more, it includes support for Amazon Alexa and Google Assistant, so OEMs will be able to add those voice assistants to a wider variety of audio products. On top of the "smart" aspect of smart audio, Qualcomm is also taking care of the "audio" part. It showed off new DDFA audio amplifier tech and an audio development kit (ADK) that will help companies build wireless Bluetooth speakers, headphones and other products. The aim is to get manufacturers building smarter speakers or headphones "without significantly increasing integration time or cost," Qualcomm VP Anthony Murray said in a statement.