Can AI and machine learning transform the entertainment industry? Information Age

For many years, effective voice-based search technologies have eluded businesses that have tried to bring next-generation input methods to customers. Confined to basic navigation and so-called'magic words', command-based speech systems have been ineffective and hard for consumers to use. The widespread adoption of smartphones and tablets, and their minimised keyboards, has led to a renewed interest in this genre of technology however, with Apple's Siri, Amazon's Alexa and Google Now's'OK Google' progressing beyond basic menu navigation functions and striking a chord with consumers and businesses alike. In fact, any device with a microphone has potential for speech based commands, and can become an intelligent discovery system that uses a sophisticated entertainment brain to understand customer desires. This technology is important and under-explored by the TV industry, which often appears to have been left behind in terms of intuitive discovery functionality.