Values-based consumers, recessionary fears, and global socio-political uncertainty will make 2020 year of adaptability - IoT Now - How to run an IoT enabled business

Forrester's 2020 predictions identify key market dynamics that will impact companies' growth in the coming year. Factors including heightened values-based consumer activism; the lack of clarity around Brexit; automation, Artificial Intelligence (AI) and robotics moving deeper into the organisation; and recessionary fears due to socio-political uncertainty will make 2020 a raucous year, forcing leaders to embrace adaptability. Forrester's predictions 2020 guide is underpinned by data and research found here (client access required).