Eliminating traffic deaths

Deploying simple, proven methods for making our roads safer could save more than 1 million lives worldwide each year. Every year, traffic crashes kill more than one million people, and they're the leading cause of death for children and young adults. In the US, 100 people a day lose their lives this way, in many cases not on highways but on rural and local streets. "Traffic deaths are a leading cause of preventable death, yet we treat it like it's inevitable," says Leah Shahum, founder and director of the Vision Zero Network, a nonprofit focused on making streets less deadly. The causes of a crash can be muddy. Drivers make mistakes like speeding or getting distracted, but infrastructure fails them too: Perhaps they were on a road built for speed and not safety, in a screen-filled vehicle, or at an intersection where pedestrians, cyclists, and other cars aren't visible.