Using AI, Predictive Analytics, and Recommendations - DZone Big Data

Here's what retailers can get from using recommendation systems: Increased customer loyalty by sending offers based on specific customer needs. The idea is simple: we define a market basket for every customer and calculate the distance between the specific customer and others having similar items in the market basket. Then, we recommend customers buy the goods purchased earlier by those customers with similar market baskets. If a customer feature set coincides with an item feature set, then this customer gets a recommendation for this specific item.