You can't miss Google at tech's largest trade show this year

The annual consumer electronics show has been dominated by Asian tech giants Samsung, LG and Sony in recent years, along with a trade show floor featuring thousands of startups hoping lightning strikes with some Las Vegas-style luck. What you historically don't see at CES are the U.S.-based tech giants Apple, Amazon or Google, which tend to show off their new products at their own heavily produced media events later in the year. But CES 2018, which kicks off with events Sunday, will have a big presence from Google as it continues its push to take on Amazon's Echo connected speaker. More: How to choose the best smart speaker for you: shopper's guide The Las Vegas Monorail, which takes delegates to and from CES and city hotels, is splattered with a huge "Hey Google," advertisement, one of the two "wake words," people use to pose queries to the Google Assistant, most notably on the Google Home speaker. Google also has a large "Hey Google," booth right outside the Las Vegas Convention Center.