How AI and Machine Learning Can Reprogram the Marketing Landscape

The idea that machines can make intelligent decisions has been around since the 1950s when the first learning programme was built. At the time, the machine itself was groundbreaking, improving at the game of checkers the more it played. Since then, the idea of such machines has become more and more prevalent, particularly in pop culture. But over the last few years, the concept has moved from the realm of fiction, such as Iron Man's JARVIS (Just A Rather Very Intelligent System), the highly advanced computer system supporting Tony Stark, to our phones and even our living rooms. We're growing more and more comfortable with AI services, such as Apple's Siri and Amazon's Alexa, the latter of which Amazon recently announced would make its way to Australia and New Zealand in 2018.