Machine learning will boost the enterprise user experience ZDNet

Many of the applications running today's enterprises are not built to help organizations understand or improve the user experiences of their customers. New types of intelligence -- in the form of machine learning behind the scenes -- may help put data to use in boosting the custumer experience and user experience. In his presentation, he called for greater fusion between UX designers and data scientists. "Most application designers are so old-fashioned, because when they design an application in an enterprise for a customer, they're looking for the interaction design; they're looking at where buttons should be positioned," he states. "They're not thinking what prediction model should be put in this user experience, or in this business process to make it more efficient."