How Siri killed the secretary - Times of India

Last year, Bipin Preet Singh let go of his personal assistant. "A traditional secretary is just a messaging medium and not incredibly efficient," says the CEO and founder of MobiKwik. "Plus, there are some things that I wouldn't schedule through a secretary." For people who directly report to him, a secretary represented a layer of bureaucracy. We encourage interaction and informal conversations," Singh adds. Times have never been tougher for the secretary. Competing with virtual assistants, Google calender and mobile apps that can make bookings, take down minutes of meetings, store records and even send reminders to drink water, the secretary has lost some of his/her swag and salary. For an earlier generation of corporate leaders, having a secretary used to be a symbol of status, a measure of their professional success. But new-age managers scoff at the idea of having one. "Communication has evolved so much.