Netflix mulls using AI to craft personalized movie trailers for viewers

Researchers at Netflix are experimenting with creating software-edited trailers personalized for individual subscribers to get more peeps to watch its films, according to a well-placed source familiar with the matter. The popular streaming service has over 100 million subscribers across hundreds of countries. It collects troves of data about its users and their behaviors, and uses a range of machine-learning algorithms to tweak and improve the way it streams and presents its content. The large datasets allow researchers to find effective ways to maximize the time your eyeballs are glued to its TV network. And one way to get more users to watch its original content could be to tailor trailers to their individual tastes. For example, an action movie may be more appealing if the romantic scenes are highlighted for people who watch more romance films or if the scenes containing a preferred actor or actress are included.