How Artificial Intelligence Can Change the Way We Shop Online

What comes to mind when you think of Artificial Intelligence (AI)? Maybe you think of robots taking over the world, like in the movies, or self-driving cars. Merriam-Webster defines artificial intelligence as 1) a branch of computer science dealing with the simulation of intelligent behavior in computers and 2) the capability of a machine to imitate intelligent human behavior. Did you know that AI is gradually changing the way consumers shop at various stages of the buyer's journey? In subtle ways, artificial intelligence affects the way a potential buyer searches for product or brand information during the awareness stage.