How to Use Machine Learning to Further Retail Analytic Capacity - insideBIGDATA

Kerry leads three important functions at Rubikloud: people, sales, and technology disruption. Rubikloud helps retailers monetize their data to power personalized campaigns through the use of advanced machine learning techniques, effectively bridging the gap between marketing automation and retail management consultants. In his role, Kerry works to manage and maintain a thriving company culture that recruits the best and brightest in the industry, while also maintaining relationships with global retailers and investors. He is passionate about machine learning and big data, and enjoys providing enterprise retailers with the tools and knowledge needed to enhance their overall business goals. If you're only using big data to target consumers based on demographics or purchase history, you're making a mistake that will cost your company a significant amount of revenue.