How AI is taking the difficulty out of discovery

As a species, we've always been used to having choices. Whether it's browsing the shelves of a bookshop or scanning the menu of a restaurant, we're naturally accustomed to making decisions based on a finite number of options in front of us. But within the online world, those finite choices have started evolving towards the infinite, and we're left with more choice than we've ever been used to. We shop on websites that sell everything we could possibly dream of buying, and we listen to music on streaming services that gives us access to tens of millions of records -- far more than we could ever listen to in our lifetime. This newfound wealth of opportunities should be liberating us, but instead it's overwhelming us and making it more difficult for us to actually make choices.