Digital self defense: Is privacy tech killing AI? - Information Age

The more data you can feed a machine learning algorithm, the better it can spot patterns, make decisions, predict behaviours, personalise content, diagnose medical conditions, power smart everything, detect cyber threats and fraud; indeed, AI and data make for a happy partnership: "The algorithm without data is blind. Data without algorithms is dumb." Not everyone wants to share, at least, not under the current rules of digital engagement. Some individuals disengage entirely, becoming digital hermits. Others proceed with caution, using privacy-enhancing technologies (PETs) to plug the digital leak: a kind karate chop, digital self defense -- they don't trust website privacy notices, they verify them with tools like DuckDuckGo's Privacy Grade extension and soon, machine-readable privacy notices.