News UK embraces AI to boost customer data strategy

News UK's data assets include newspaper sales, digital news readership, subscription data, web-traffic information and data from brand extensions, such as Sun Bingo, Handpicked, and The Sunday Times Wine Club. The company has more than 200 different sources of customer information and 50 million pieces of transactional data captured every day. Chief technology officer Christina Scott says the firm is using both Amazon Redshift and Google's BigQuery cloud services as the key platforms for its data management. "Sometimes it's a case of'We've got this data, so what?' You need to prove the value of the data then build the technology, but so many firms do it the other way around, build the tech then try to prove the value," she told Computing magazine.