Snapchat T.V.? MGM Partners With Snap Inc. To Create Mobile Video Content

Snapchat is getting more diverse. The short video sharing site, whose Stories feature, social networks such as Facebook and Twitter have tried to replicate, is now working on TV-style programming for its users on its Discover platform -- MGM Television announced a deal with Snapchat parent Snap Inc. to create TV-like video content Tuesday. "The team at Snap is thinking about mobile TV differently than anyone else in this space. They are innovators, and it presents us with a unique opportunity to flex our development and production muscle in a whole new way. We are excited to create content for their vast and hard to reach audience that consumes entertainment in a very specific fashion," Barry Poznick, president of unscripted television, MGM saidTuesday.