How This AI Startup Is Developing A Virtual Friend For India's Semi-Urban Markets

Indians living in Tier-2 cities are driving mobile penetration and represent largely untapped markets for many app developers. India is one of the app-friendliest countries around, having this year surpassed the U.S. with the highest number of downloads. However, while India's most popular apps largely cater to urban dwellers, there is a growing segment of Indians residing in smaller towns and cities that are responsible for the country's rapid internet growth. This became a focal point for four Indian entrepreneurs, who decided to develop a platform for users living in India's Tier-2 cities and towns that speak a variety of regional languages. The startup aims to be a one-app solution that will communicate with users in their preferred language and help to complete financial transactions.