7 Ways AI Will Power Intelligent Content and Customer Engagement in 2020 SDL

This past decade has seen an explosion of data and information. In fact, data was valued the most valuable resource by The Economist in 2017. However, there is still much data hiding in the shadows ready to be untapped and utilized--like social media content scattered across the globe in different languages. The term'dark data' sounds ominous, but it's simply unstructured data that organizations have collected or stored, lying dormant and unprocessed within and outside their organization. As much as 90% of unstructured information is never analyzed, according to analyst firm IDC, largely because it's in foreign languages, formats and channels.