Machine Learning in Real Estate: How it is going to be the Game-changer?

Post-COVID, almost every industry has become data-driven and has adopted AI to beat the heat of the increasing competition. But, the real estate industry has been one of the slowest to go into digitization. One of the vital reasons for this could be the varying disparities in the data of this industry. It's one thing to enlist house types by rooms and another thing when users search with specific instructions. Furthermore, the urge of property dealers to cross-verify everything in person is another crucial factor that refrains real estate agents (and brokers) to invest in digital marketing and stick to non-digitized, traditional marketing mediums like print media and television ads. But even this industry could not escape the aftermath of the pandemic, which forced its stakeholders to turn towards digital solutions and adopt the bleeding-edge technologies of Artificial Intelligence and Machine Learning.