How Artificial Intelligence is Shaping the Competition Between Website Builders

Given the tremendous strides forward in technology over the past few years, it can feel a little jarring for experts and industry correspondents to realize that artificial intelligence still represents something of an abstract concept to much of the general public. This holds true even in spite of the fact that the overwhelming majority interact with and, more importantly, utilise artificial intelligence to at least some degree on a daily basis, and that much of our collective twenty-first-century worldview is defined, shaped, and influenced by AI. Of course, the list of instances wherein AI is being deployed to great effect within consumer circles is incredibly long – and it is growing longer each and every year. From obvious examples like smart assistants to those areas of life where AI's influence is no less pivotal for not having a human voice – here, the most obvious example lies in digital services enhanced by complex, preference-based algorithms, and advanced machine learning capabilities. Still, artificial intelligence offers a near-endless list of benefits for no specific company or industry, which is why we are seeing it deployed in such a diverse way. Of course, website builders need little introduction – except, of course, when it comes to the ways in which they can, and do, utilize artificial intelligence within their user experience.