IKEA's Sonos-powered lamp and bookshelf are speakers in disguise

After enough teasing, IKEA saved the full reveal for Italy's premier design show, Salone del Mobile, unveiling not only the $99 SYMFONISK bookshelf with WiFi speaker but also what the furniture maker calls its "loudest table lamp ever" -- yep, an on-trend lamp ($179) that hides a substantial Sonos speaker inside. IKEA has form in combining or hiding technology into its products, like its wireless charging mats built into tables and, again, lamps. According to the company, these products have been well received, so it's going one step further and getting into smart-speaker territory. Rather than attempt to deliver a decent audio experience (and likely mess it up), it's collaborated with Sonos on both these WiFi speakers-in-disguise. The two companies say it's about a shared passion.