How Intel is leveraging AI to drive sales

The pandemic greatly accelerated businesses' digital transformation efforts. This is particularly true in the marketing domain, where enterprises began to embrace automation and enablement technologies. When McKinsey surveyed 1,500 executives across industries and regions in 2018, 66% said addressing skills gaps related to automation and digitization was a "top 10" priority. Forrester predicts that 57% of business-to-business sales leaders will invest more heavily in tools with automation. While Intel might be best known for its chip business, it's among the companies embracing this automation and digitization.