There's a Lot More to AI Than Just Chatbots

Whenever artificial intelligence (AI) is mentioned in a business context, the conversation inevitably turns to the subject of chatbots. Chatbots are great business tools, from an ecommerce standpoint. Those developed by Fluid and North Face, for instance, can be used to replicate in-store interactions, improving the online shopping experience and increasing the number of consumers who spend on your products and services online. Chatbots can be used to deliver better customer service, operate call centers and improve your brand-building: The Walk with Yeshi chabot created by the well-building nonprofit CharityWater earlier this year was an outstanding example of how chatbots can be used to build brand perception, awareness and sentiment. But, are chatbots the definitive example of how businesses can use AI?