Google Analytics Gets an AI Boost

Last week, Google announced that it has added real-time, AI-enhanced reporting capabilities, as well as easier sharing of data, to its popular Analytics site analysis software. The new functionality - dubbed "Automated Insights" - is available on late-generation Andriod/IOS devices now; a web version is also in the works. "Google is taking the initiative and wants to let people know that it is going to be like a brain." Between 30 and 50 million marketers use Google Analytics. But while GA's user base his huge, the actual range of tasks used by most users is quite narrow.