Accelerating innovation: How serverless machine learning on AWS powers F1 Insights

FORMULA 1 (F1) turns 70 years old in 2020 and is one of the few sports that combines real-time skill with engineering and technical prowess. Technology has always played a central role in F1; where the evolution of the rules and tools is built into the DNA of F1. This keeps fans engaged and drivers and teams always pushing as races are won and lost in tenths of a second. With pit stops from well over a minute to under 2 seconds, 5g cornering and braking, speeds up to 375 KPH, and racing in 22 countries, no sport has been as dynamic in its evolution and embrace of new technology. FORMULA 1 seeks to innovate continuously and some of the latest innovations are going to enhance the experiences of its growing base of over a half a billion fans, and an improved understanding of what happens on and off the track through the power of data and analytics, by bringing the split-second decisions made by drivers and teams to the viewers. With 300 sensors on each race car generating 1.1M data points per second transmitted from the car to the pit, the fan experience has downshifted from reactive to real time, which accelerates the action on the track.