11 IoT Predictions for 2017

As recently as 2014, 87 percent of consumers had never heard of the technology, according to Accenture. In 2016, and 19% of business and government professionals reported that they had never heard of the Internet of Things while 18% were only vaguely familiar with it, according to research from the Internet of Things Institute. Although the technology is getting the most traction in the industrial space, the most promising use cases for the technology are just starting to come to light. To get a sense of what to expect as we head into 2017, we spoke with Stanford lecturer and IoT author Timothy Chou, Ph.D.; Thulium.co IoT's impact will be felt in the marketing world, says Sandy Carter, CEO and founder of Silicon-Blitz, who was named a 2016 Forbes Digital Influencer. "Omnichannel has been a hot topic owing to its focus on a single face to the customer," Carter says. With IoT, presenting a single view of the data becomes easier whether you are a B2B or B2C company.