How Conversational Marketing Is The Need Of The Hour For Brands - AI Next

According to a study by IBM, nearly 80% of customer questions can be addressed via chatbots. One-to-one interactions in real-time across channels have become necessary to establish long-lasting customer relationships and enhance the online customer experience. As a result, Chatbots and several messaging apps have taken the front seat in sparking personalized conversations. Conversational marketing takes information exchange between customers and brands to a whole new level by providing information tailored to the customers' needs. Conversational marketing in today's age goes hand in hand with automation.