McCann Japan introduces the world's first AI creative director

McCann Erickson Japan is upping its artificial intelligence game by creating and naming the world's first artificial intelligence (AI) creative director. Named AI-CD?, the AI bot was developed through the "Creative Genome Project", one of the first projects undertaken by McCANN MILLENNIALS, an innovative taskforce that was launched last September by members of the agency's millennial generation. AI-CD? is artificial intelligence that is able to give creative direction for commercials. To develop the A.I., the MILLENNIALS team deconstructed, analysed and tagged a wide range of TV commercials, including the winners of the All Japan Radio & Television Commercial Confederation's annual CM Festival (ACC CM Festival) awards for the past 10 years. The A.I. is designed to mine the Festival's database and creatively direct the optimal commercial for any given product or message.