Apple Siri vs. Samsung Bixby: iPhone Assistant Is Ahead In User Adoption Despite Lagging Behind In Tech

Voice assistants are becoming commonplace with many companies investing in them and both Android and iOS devices coming with at least one pre-installed. They are also slowly taking over the household, with presence in other hardware in addition to the smartphone, such as the HomePod -- Apple's smart speaker. According to research firm Verto Analytics, a total of 72 million or 43.8 percent smartphone users use voice assistants and AI-based apps as of May. Among major smartphone companies, Apple was the first mover in the voice assistant segment with its Siri. Samsung and Google did try to match up with S-Voice and Google Now, respectively, but these voice assistants lacked the conversational capabilities that Siri possessed.