Brand-Safe Advertising Gets a Boost with Seekr

Seekr, an internet technology company that offers information discovery and content evaluation, and Freestar, a leading monetization partner for publishers, e-commerce sites and app developers, today announced a partnership to monetize search on Seekr that will offer online advertisers the opportunity to target high-quality, brand-safe content. Powered by AI, Seekr offers the first search engine that reimagines what web results can look like when bias and misinformation are removed. Seekr will offer brand-safe targeting capabilities using the Seekr Score, a set of proprietary algorithms that incorporate machine learning to sift through daily news stories and offer a score that reflects the reliability and credibility of every article. The inclusion of the Seekr Score will allow brands to target advertisements based on an article's reliability and will bolster confidence for brands concerned with having their ads appear next to poor quality, unreliable, or potentially brand-damaging content. Programmatically sold advertising was worth $418 billion in 2021, and is expected to reach $725 billion by 2026.