Informatica launches AI tool for marketers - AI News

Informatica, an enterprise cloud data management specialist, has launched the industry's only free cloud data loading, integration and ETL/ELT service – Informatica Cloud Data Integration-Free and PayGo. The new offering targets data practitioners and non-technical users such as in marketing, sales, and revenue operations teams to build data pipelines within minutes. For example, it provides operations teams with a fast, free, and frictionless way to load, integrate and analyze high-quality campaign, pipeline, forecast, and revenue data. In addition, data analysts and data engineers benefit from increased productivity and rapid development. This is the second in a series of releases that began with the Informatica Data Loader launch in May 2022.