Should AI For Marketing Be Regulated?

The release of the most recent Blade Runner film has further fueled the long-standing debate as to whether artificial intelligence (AI) should be subject to regulation. One domain that has been quick to adopt AI technology is marketing. There's little debate that AI will fundamentally alter the marketing landscape. Already, the use of chatbots--the likes of Apple's Siri, GoogleAssistant, Amazon's Echo, Microsoft's Cortana, etc.--has empowered marketers to increase and optimize engagement with consumers. As well, AI has enabled marketers to more effectively target consumers and develop more relevant personalized content.